#53: Autor: 42,
Postano: 09.10.2006. 21:22
steam je napisao/la: ›
Bilke je napisao/la ( Pogledaj post): ›
@mungos, @allein: Nije pitanje koliko to košta, pitanje je koliko će se zaraditi i koja će biti dugoročna korist!
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Definitivno je pitanje koja ce biti dugorocna korist. 
Slusam?
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Evo malo gledao što pišu o Portugalu koji je ugostio Euro 2004... slijedi nekoliko članaka koji prikazuju početne diskusije slične ovima, zatim početnu euforiju koja je splasnula odmah nakon samog prvenstva, ali i procjenu baš tih dugoročnih koristi...
Pa kome se da čitati...
Prvo, za i protiv:
Euro 2004: Both Sides of the Coin
Although Portugal is concerned about cleaning up its public accounts, the country is nevertheless undertaking another project involving huge expenditures by the public sector. Euro 2004, the second most important event in European sports – after only the Athens Olympics – will take place in Portugal this summer. Euro 2004 is the European championship round of football. During this event, the Portuguese people may manage to forget the debate that has emerged about the nearly 800 million euros the country is spending on sports infrastructure. That is especially likely if the Portuguese team, which stars Figo and Rui Costa, becomes the European champion.
Before Portugal can celebrate a victory, organizers of Euro 2004 hope to achieve other kinds of triumphs. They want to send a positive image of Portugal around the globe and spread the word about the country’s great potential as a tourist destination. Nine billion spectators will watch the event worldwide, which will mean a payoff of between 300 and 500 million euros [for Portugal]. Moreover, according to Dos Reis, “More than 500,000 tourists will visit Portugal. That will mean direct revenues of at least 50 million euros. Tourism revenues directly stemming from the event will amount to between one-third and one-half of the [country’s] total expenditures [on Euro 2004].”
Optimists hope that the “Barcelona effect” will repeat itself in Portugal. After the 1992 Olympics in Barcelona, that Spanish city enjoyed annual tourism revenues amounting to between 180 and 360 million euros over the following six years. However, observers disagree about the impact of Euro 2004 on Portugal. According to Dos Reis, “it could be of enormous value to the economy, not only by spreading the word about Portugal but also through its impact on the GDP and on foreign-exchange revenues. It could also reaffirm the prestige of Portugal throughout the world by clearly demonstrating the country’s ability to carry out great events. Or maybe not…”
For Das Neves, Euro 2004 may represent a worthwhile investment when it comes to counting ticket revenues and boosting Portugal’s image. Nevertheless, “the construction cost of most football stadiums – unavoidable because a combination of forces – winds up ruining any chance that the project will achieve profitability.” In addition, the infrastructure required for this particular championship will not prove to be useful in the future, unlike the case with other events of this sort, such as Oporto Capital Cultural and Expo 98.
Das Neves recommends that Portugal “manage the [financial] hole well and exploit every opportunity to make money from this event. The costs involved [in Euro 2004] are spread out over several years but the revenues are concentrated in this year alone. The football championship will have a positive impact on the current [economic] situation. It is another case of a ‘ruinous’ project that winds up looking sensible.”
Reflecting on Portugal’s condition, Das Neves concludes: “The Portuguese economy did a commendable job of overcoming the imposing challenges of the past 50 years. Portugal never believed in itself, and it always regretted the results. Yet the fact is, Portugal has surpassed every expectation. Growth has been impressive and the transformation has been considerable. Achieving these results wasn’t easy, but Portugal has become a country that early generations would not recognize. The challenges that the country faces today are equally demanding and intimidating, but Portugal must respond in the same way.”
U sljedećem postu idu najave i reakcije nakon samog prvenstva...
Zadnja promjena: 42; 09.10.2006. 21:25; ukupno mijenjano 1 put.
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